Angry Crab Bar & Grill

The objective of the project was to develop a menu and brand identity for a service oriented establishment, along with any necessary supporting materials. I devised the concept for the Angry Crab, a bar and grill with a maritime theme, that caters to families and aims to offer a fun and casual atmosphere. The project’s focus is largely on illustrations, in addition to typography and menu design. The various characters and graphics could be leveraged for marketing and advertising materials, as well as merchandise.